The LEGO Business History

The history with the LEGO enterprise begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to start up a business providing his solid wood toys door to door in his town of Billund, Denmark. He called his start up business “Lego” – a combination of two Danish thoughts, “leg godt, ” which supposed “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system for the purpose of coupling the plastic stones that would down the road become generally known as LEGO “Automatic Binding Bricks. inch The invention allowed LEGO to produce more diverse and complicated toys.

From there, LEGO extended it is offerings and began to appeal to both children. It introduced a line of “Minifigures” in the mid-1970s that enclosed human data with posable arms, and in addition marketed rings sets for the purpose of young girls.

An alternative expansion in 1979 saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, among other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching models featuring the X-wing jet fighter and TIE Fighter.

Simply because the company grew, it needed to increase it is ability to bring in new products quickly and efficiently. To this end, it chosen management agent Jorgen Vig Knudstorp.

This individual helped the organization cut down on inventory and reduce creation time. He encouraged this company to build relationships with significant toy corporations, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also announced LEGO Thoughts, an online community where admirers could put up proposals for new Lego sets they wanted to find produced. This allowed SEGLAR to test the appeal of new thoughts and gain feedback prior to committing to them.

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